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OWC Introduces DIY Kit for Adding SSD to 2010 27" Apple iMac

Complete Kit Available for $44.99 Enables iMac Owners to Install a Solid State Drive (SSD) With Up to 480GB Capacity and 285MB/s Data Rates for Faster Booting, App Launches, and System Performance

May 31, 2012, Woodstock, IL - Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, today introduced the OWC DIY Kit for 2010 27" iMac models. The kit enables owners to add a high-performance SSD in addition to the existing factory hard drive. Fully supported with a step-by-step video, iMac users can add an OWC Mercury Electra 3G SSD up to 480GB in capacity – nearly double the optional factory SSD 256GB capacity - starting from $49.99 and enjoy near instantaneous booting and application launches along with an incredible boost to overall system and application performance thanks to data rates of up to 272MB/s. While OWC highly recommends its Mercury Electra 3G SSD for the Apple iMac, this kit is fully compatible with all 2.5" Serial ATA SSDs.

OWC DIY Kit for 2010 27" iMac Includes: Availability, Pricing
The OWC DIY Kit for 2010 27" iMac models is available for immediate ordering at the discounted price of $44.99 direct from OWC's ecommerce portal, www.macsales.com.

Double the Factory RAM
To complement the improved drive performance that the OWC DIY Kit provides, 27" iMac owners can also choose to add up to double the factory RAM with OWC's 32GB MaxRAM® Kit. Same-sized factory memory upgrades of 8GB and 16GB are also available from OWC with savings up to 84 percent compared to factory upgrade costs and come backed by OWC's free installation videos and lifetime warranty.

Let the OWC Pros DIFY
If, after watching the how-to video, 2010 27" iMac owners are not fully confident of their ability to add an SSD to their machine, they can choose to have OWC "Do It For You" via their Turnkey Upgrade Installation Program. Starting from less than half the cost of factory SSD options, iMac owners can have OWC professionally install up to three award-winning OWC Mercury Solid State Drives up to 480GB each and with data rates over 2x faster than factory SSD options. Program options also include a larger capacity hard drive up to 4.0TB and certified Memory Upgrades up to 32GB. 27" iMac owners also have the option of OWC installing the industry's only eSATA interface and experience data transfer rates up to 300MB/s. OWC's installation service program offers multiple configuration options starting at $169 with a 48 business hours or less installation turnaround.

"This DIY Kit rewards 2010 27" iMac owners for patiently waiting to add a SSD to their machine," said Larry O'Connor, Founder and CEO, Other World Computing. "The only factory SSD option was 256GB, so owners can now choose the SSD size they want, from 30GB all the way up to 480GB for nearly double the maximum factory SSD storage capacity as well as dramatically faster system performance. "

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011 "Fast 50" List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2011; Reseller Ratings Elite Member 2009-2011; Better Business Bureau Top Rating of A+ 2010-2011; About.com 2012 Readers' Choice Award for best Mac Peripheral Reseller; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 & 2011 Business Champion Award.

In March 2010, OWC's corporate campus was designated as LEED® Platinum by the Green Building Certification Institute (http://eshop.macsales.com/green/index.html). Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC's headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.

Contact:
Company Contact:
Jennifer Myers: (815) 502-5640 or jmyers@owcdigital.com
OWC and MaxRAM are registered trademarks of New Concepts Development Corporation. Apple, Mac, Macintosh, iPod, iPhone, and iPad are the trademarks of Apple, Inc., registered in the U.S. and other countries. All other trademarks or registered trademarks are the property of their respective owners.