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FOR IMMEDIATE RELEASE

Owc Announces Memory Upgrades Up To 8gb For New Mid 2010 Apple Mac Mini Models

OWC Memory Upgrades offer more options & savings of up to 41% vs. factory installed upgrades and come backed by full Lifetime Warranty & Money Back Guarantee

June 16, 2010, Woodstock, IL -- Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today the immediate availability of OWC PC-8500 DDR3 1066MHz Memory Upgrade Kits up to 8GB for the new Mid 2010 Mac mini ‘Unibody’ models introduced by Apple yesterday. OWC Memory Upgrade Kits offer all 2010 mini owners the advantages of an upgrade option not available from the factory, savings up to 41% compared to same size factory installed option, and quality assurance from a Lifetime Advance Replacement Warranty and Money Back Guarantee.

OWC Memory Upgrade Kits up to 8GB for the new Mid 2010 ‘Unibody’ mini 2.4GHz, 2.66 GHz, and 2.66 GHz mini Server models:
  • OWC 4GB DDR3 Memory Module (1 x 4GB memory module) - $149.99
    Replaces one factory installed memory module for 5GB or 6GB total RAM. Upgrade not available as a factory option.
  • OWC 8GB DDR3 Memory Kit (2 x 4GB matched memory modules) - $295.99
    Up to 41% lower cost than factory installed 8GB upgrade.
For more information on OWC Memory Upgrades for all Mac mini models, visit: http://eshop.macsales.com/shop/mac-mini/ Additional money savings are available with OWC’s memory trade-in rebate program, which offers cash back for Apple Factory Standard memory modules after a qualifying purchase. For more information on OWC’s rebate program, visit: http://eshop.macsales.com/shop/trade-in-rebate

Free ‘How To’ Videos for Easy Installation
OWC’s extensive online library of video installation guides make adding memory, drives, and other upgrades a breeze by providing step-by-step instructions that explain in detail the upgrade process from start to finish. These videos, available for free viewing via OWC’s website, are available for nearly every Apple Mac mini, Mac Pro, MacBook, MacBook Pro, iMac, PowerMac, and PowerBook model made. To view OWC’s free, step-by-step installation videos, visit: http://eshop.macsales.com/installvideos/

OWC DIY Drive Upgrade Kits for Mac mini (and MacBook / MacBook Pro models)
The new base model Mac mini comes standard with a 320GB drive that can be factory upgraded to 500GB for an additional $100. To provide a better value than the factory upgrade, OWC offers ‘DIY’ upgrade kits of up to 640GB starting from $59.99. These kits include the drive, five-piece installation tool kit, and an external, bus-powered, pocket-sized enclosure for the continued use of the existing drive replaced during the upgrade process. Compared to the factory option, the $89.99 500GB OWC ‘Do-It-Yourself’ Kit not only costs $10 less to end up with the same 500GB internal capacity, but also provides a 320GB bus-powered external drive as well. For more information on all of the OWC ‘DIY’ Upgrade Kits, visit http://eshop.macsales.com/shop/hard-drives/2.5-Notebook/SATA/DIY

OWC - The Trusted Name in Mac Memory
OWC memory upgrades are available from 16MB up to 96GB for nearly every current and past Apple notebook and desktop computer manufactured during the past twenty plus years, including Mac Pro, iMac, PowerMac, Xserve, iBook, PowerBook, MacBook, and MacBook Pro computers. By maintaining an active state-of-the-art test lab (http://eshop.macsales.com/memory/OWC_Test_Lab), OWC can ensure its memory upgrades offer the highest product quality and reliability and backs them with a Lifetime Advance Replacement Warranty and Money Back Guarantee.

OWC’s independent memory benchmarks testing on a wide variety of Mac computers consistently demonstrates having more memory provides higher real-world performance. OWC memory performance gains are even more apparent when using memory intensive applications, such as audio/video, photo, 3D modeling, gaming and other applications, where OWC memory upgrades offer the best performance for the investment. The full OWC Memory line, as well as a compatibility guide which directs customers to the correct upgrades for each specific Apple model, can be found online at: http://eshop.macsales.com/shop/apple/memory/

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad enhancement products through its e-commerce portal www.macsales.com. As a Premiere Level Apple Developer Connection member, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 Top 100 Computers & Electronics Companies 2007 to 2009; Reseller Ratings Elite Member 2009 & 2010; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld MagazineTop Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award.

In March 2010, OWC’s corporate campus was awarded LEED Platinum Certification (http://eshop.macsales.com/green/index.html) by the Green Building Certification Institute. Platinum is the highest achievable level of the LEED (Leadership in Energy and Environmental Design) Program, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. On a local level, OWC also became the first privately owned light manufacturing/assembly building in Illinois to obtain LEED Platinum status. 
Company Contact:
Bill Herring
512-412-4009
bherring@macsales.com
Agency Contact:
Andy Marken
408-986-0100
andy@markencom.com