FOR IMMEDIATE RELEASE

New OWC Mercury Extreme Pro 6G Solid State Drive Expert Tested As Fastest SSD On The Market Now Shipping

SATA 6Gb/s SSD up to 480GB starting at $319.99 features proven SandForce DuraWrite
and RAISE technologies for unrivaled data reliability, integrity, and longevity. Highest quality components and design with Synchronous Tier 1/Grade A NAND ensure up to 267% faster real-world performance vs. other leading brand 6G SSDs

April 18, 2011 Woodstock, IL -- Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, today announced its new OWC Mercury Extreme Pro 6G SSD, the next generation of OWC's SandForce® Driven™ SATA Revision 3.0 6Gb/s Solid State Drives. By utilizing the highest quality components and design available, the OWC Mercury Extreme Pro 6G SSD delivers new heights of drive performance with sustained data rates of up to over 550MB/s - up to 267% faster performance than other leading brands' 6G SSDs.

Three Capacities Offered Starting At $319.99
The OWC Mercury Extreme Pro 6G, designed and built in the USA, is currently available in a 120GB capacity with limited availability for same day order shipping. Volume availability and fulfillment of all 120GB, 240GB, and 480GB model orders is expected within the next 30 days. Consumers can order with confidence…if the MSRP is lowered before an order ships, OWC will automatically adjust the invoice to the new lower price. Conversely, because the supply of performance flash components is currently impacted due to both growing demand as well as the tragedy in Japan, the drives' MSRP may be raised, based on cost changes – although existing backorders will be price protected at the level placed. Over the longer term, OWC expects a more normal downward trend in Flash component cost.
  • 120GB OWC Mercury Extreme Pro 6G with 7% Over Provisioning and Synchronous
    Tier 1/Grade A NAND $319.99 initial MSRP

    Limited availability for immediate same day order shipping

  • 240GB OWC Mercury Extreme Pro 6G with 7% Over Provisioning and Synchronous
    Tier 1/Grade A NAND $579.99 initial MSRP

    Volume fulfillment by/before 5/20/11

  • 480GB OWC Mercury Extreme Pro 6G with 7% Over Provisioning and Synchronous
    Tier 1/Grade A NAND $1799.99 initial MSRP

    Volume fulfillment by/before 5/31/11
For more information on the OWC Mercury Pro 6G SSDs, visit: http://eshop.macsales.com/shop/SSD/OWC/Mercury_Extreme_Pro_6G

Leading Benchmarking Sites Confirm Industry Leading Performance
To deliver maximum consumer confidence that the new Pro 6G SSD offers the pinnacle of SSD performance, OWC sent its 120GB capacity model to several leading Mac and PC performance benchmarking sites. The SSD Review awarded the OWC Pro 6G "Editor's Choice without a second thought"; Barefeats called it "the fastest drive we've tested to date."; MacPerformanceGuide said the Pro 6G offers "never before seen drives speeds….awesome!"; and TweakTown awarded it a 'Must Have Editor's Choice' because it offers "performance higher than you can dream about." To learn more about these reviews and the complete test results, visit OWC's blog post at: http://blog.macsales.com/9745-first-reviews-of-the-extreme-pro-6g-are-in

Maximizes Any Computer's 3G And 6G Data Bus
Whether a consumer has a Mac or PC with the SATA 2.0 (3Gb/s) data bus or machine with the latest SATA 3.0 (6Gb/s) interface, the OWC Mercury Extreme Pro 6G SSD is able to deliver near bus saturating speed when installed in either interface. OWC benchmark testing confirms the Pro 6G SSD delivers up to 284MB/s sustained reads and 266MB/s writes in the SATA 2.0 300MB/s max speed bus. Taking advantage of the SATA 3.0 interface's maximum bandwidth of 600MB/s, the Pro 6G SSD provides up to 559MB/s sustained reads and 515MB/s writes.

Highest Quality Components & Design Combine For Up To 267% Faster Performance
To achieve the higher bandwidth potential of the SATA 6Gb/s bus standard, OWC Mercury Extreme Pro 6G SSDs utilize synchronous NAND instead of commonly utilized asynchronous NAND. Synchronous NAND enables reads and writes to be "synced" with the SSD processor's clock signal for up to 267% faster performance than other leading brands' 6G SSDs.

Doesn’t Slow Down With Use Like Ordinary SSDs
Ordinary SSDs offer fast read/write performance during first initial uses, but can then experience significant write speed degradation over repeated, long term usage. Independent simulation tests by leading drive performance experts confirm the OWC Mercury Extreme Pro 6G SSD’s ultra-efficient Block Management & Wear Leveling technologies are able to eliminate virtually any reduction in data transfer speeds over heavy long term usage of the drive and without dependency on less than effective OS TRIM management.

Up To 100X Greater Data Protection
Utilizing SandForce DuraClass technology, the OWC Mercury Extreme Pro 6G is able to provide up to 100X higher data protection than provided by ordinary SSDs as well as leading enterprise class hard disk drives. By combining the highest level of Error Correction Code (ECC) and SandForce RAISE (Redundant Array of Independent Silicon Elements) technology along with 7% over provisioning, the OWC Mercury Extreme Pro 6G provides RAID like data protection and reliability.

“We’re absolutely thrilled with the expert proclaimed industry fastest performance of these newest Mercury Extreme Pro drives,” said Larry O’Connor, Founder and CEO, Other World Computing. “Those results are a testament to our philosophy of building products with the highest quality components and design architecture to obtain the highest level data transfer speed and reliability.”

Expands Most Comprehensive SSD Line For Macs And PCs
The new Mercury Extreme Pro 6G SSD joins OWC’s existing line of performance leading, record breaking SATA 2.0 interface Mercury Extreme Pro SSDs available in capacities from 40GB to 480GB starting from $99.97 that recorded industry firsts as well:
  • OWC Mercury Aura Pro line with the first and only high performance SandForce processor based SSDs for 2008-2010 Apple MacBook® Air models; and netbook/subnotebook computers that use an internal 1.8" sized SATA drive.

  • OWC Mercury Legacy line with the first and only SandForce processor based IDE/ATA SSDs available for pre-Intel PowerPC based Mac and PC notebook/laptop and desktop/tower computers.
For more information on the complete OWC Mercury Pro SSD line, visit: http://eshop.macsales.com/shop/SSD/OWC/

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 “Fastest Growing Privately Owned Companies in America” list honoree 2007-2010; Reseller Ratings Elite Member 2009 & 2010; Better Business Bureau Top Rating of A+ 2010; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award.

In March 2010, OWC’s corporate campus was designated as LEED® Platinum by the Green Building Certification Institute (http://eshop.macsales.com/green/index.html). Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC’s headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.
Company Contact:
Bill Herring
512-412-4009
bherring@macsales.com
Agency Contact:
Andy Marken
408-986-0100
andy@markencom.com
OWC is a registered trademark of New Concepts Development Corporation. Apple, Mac, MacBook, FireWire, PowerPC, iPod, iPhone, and iPad are the trademarks of Apple, Inc. All other trademarks or registered trademarks are the property of their respectful owners.
UPDATE 4/26/11
The description regarding channel implementation included in this early launch phase news release has been updated to better communicate technical specifications. This description update does not affect the product physically nor alter its performance. Please see the product page for full specifications.