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FOR IMMEDIATE RELEASE

OWC SuperSlim Turns Any 9.5mm SATA Slot Loading Internal Optical Drive Into An External Enclosure For Plug And Play CD, DVD, and/or Blu-ray Disc Burning/Playing

$49.99 USB 2.0 bus powered enclosure ideal for MacBook and MacBook Pro owners wanting to retask Apple SuperDrives replaced by OWC Data Doubler optical bay mounting solution

$10.99 instant rebate when purchased with one of 12 OWC Data Doubler adapter and drive bundle kits

May 12, 2011 Woodstock, IL -- Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company today announced the OWC SuperSlim, a USB 2.0 bus powered optical drive enclosure for turning any 9.5mm SATA slot loading internal optical drive, even those with mounting tabs, into an external Plug and Play CD, DVD, and/or Blu-ray® disc burning /playing solution for Macs and PCs.

The $49.99 MSRP OWC SuperSlim, available for immediate ordering at
http://eshop.macsales.com/item/Other%20World%20Computing/VLSS9TOPTU2/, is ultra thin, weighs only 4.2 ounces, and is bus powered (no AC adapter is needed), for easy transport in any gear bag.

Ideal Solution For Macs That Have An OWC Data Doubler Installed
The OWC SuperSlim is the ideal solution for MacBook® and MacBook Pro owners that installed the OWC Data Doubler to replace their infrequently used optical drive. Now, while enjoying up to 750GB additional internal storage capacity in the optical drive bay, users can install the replaced Apple® SuperDrive® into the OWC SuperSlim to create an external Plug and Play CD and DVD burning/playing solution.

Data Doubler Offers Custom Drive Configuration
The custom engineered, blue anodized aluminum OWC Data Doubler gives 2008-2010 MacBook and 2009-2011 MacBook Pro users the flexibility to uniquely configure their computer's internal drive array. Any SATA 2.5" hard drive or SSD of up to 9.5mm height can be mounted onto the bracket with the entire assembly then user installable in a MacBook or MacBook Pro optical drive bay. 9.5mm SATA 2.5" hard drives, currently available in capacities of up to 750GB, are fully "Plug and Play" recognized via the Apple Disk Utility program with standard configuration options just like any typical drive including, but not limited to:
  • Creating an individual volume with its own desktop icon.
  • Combining a new drive with the existing internal drive for one larger volume (SPAN).
  • Combining a new matching drive with existing internal for high-performance RAID-0 Stripe volume.
  • Configuring a new drive as a Time Machine® backup drive.
  • Formatting one drive for the Mac OS and the other dedicated for Windows.


Instant Rebate Offer With Data Doubler Purchase
Consumers purchasing the new OWC SuperSlim enclosure can receive an instant $10.99 OWC rebate when ordering the $74.99 MSRP OWC Data Doubler™ or one of 11 value priced 'DIY Kit' Bundles starting from $117.99 which include the Data Doubler, a hard drive up to 1.0TB or an OWC Mercury Extreme Pro SSD up to 480GB, and five piece installation toolkit. For more information on the Data Doubler and DIY Kit bundles, visit: http://eshop.macsales.com/shop/internal_storage/Data_Doubler

"The OWC SuperSlim completes an upgrade path for MacBook and MacBook Pro owners that begins with the OWC Data Doubler," said Larry O'Connor, Founder and CEO, Other World Computing. "In addition, any slot loading type 9.5mm height optical drive whether from a Mac, PC, or sourced new can be installed in the SuperSlim to create an ultra portable, Plug and Play USB 2.0 solution."

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC's industry awards and recognition include: Crain's Chicago Business 2009 "Fast 50" List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2010; Reseller Ratings Elite Member 2009 & 2010; Better Business Bureau Top Rating of A+ 2010; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award.

In March 2010, OWC's corporate campus was designated as LEED® Platinum by the Green Building Certification Institute (http://eshop.macsales.com/green/index.html). Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC's headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.

Contact:
Company Contact:
Jennifer Myers: (815) 502-5640 or jmyers@owcdigital.com
OWC is a registered trademark and Data Doubler is a trademark of New Concepts Development Corporation. Apple, Mac, MacBook, SuperDrive, Time Machine, iPod, iPhone, and iPad are the trademarks of Apple, Inc. All other trademarks or registered trademarks are the property of their respectful owners.